Having an online presence will help the law firms create trust, visibility, and interaction with individuals searching for a way out of the legal problem. In case of smaller law firms, consistency in messages, quality information, visibility on the search engines and lead generation could be easier and more focused than in other cases. Marketing for solo law firms needs to take into account the process through which a possible client will come across the firm, assess its services and eventually become a client. Convert It Marketing operates in these spheres by unifying online visibility, lead generation and branding in order to get the client.